The digital revolution has changed the way that we both make and watch movies.
Janet Grillo, a film professor at New York University in a phone interview with the FJP regarding the changes in the world of documentaries since the digital revolution. She went on to say:
And that now we’re in an era where instead of making movies for an audience, we’re making movies with an audience. And crowd sourcing, crowd funding, will become critical components for the life of a movie not just as a way to raise money to make a film or to market or to distribute a film, but a way to create audience engagement. So audiences are finding projects that they become very invested in and ownership […] becomes emotional loyalty. You’re building awareness, you’re creating community around your movie and you’re building your key social outreach, crowd sourcing building. It’s integral to the life of the movie on every level. Back in the day, a filmmaker would find a source make a movie then find the market for it. It’s really no longer the case.
FJP: The interview is part of a piece on the future of documentary & distribution in a video-on-demand world that Gabbi has been working on. It’ll be published this fall. Look out for it!